Thursday, February 19, 2009

Use It or Lose It!

by Dr. Kevin J. McGovern, PT, CSCS - McGovern Physical Therapy Associates

I wanted to take some time out of my schedule to write about the value of the Patient Compliance Course. This course teaches you and your staff how to sell which is taboo in some areas of the physical therapy world. Those people usually work for hospitals or large organizations. They do not have to create their paycheck; YOU DO!

If you think that you, as a clinician or practice owner do not need to know how to sell, you may want to re-think your business model. You have to sell everyday to your patients.

Here is a simple example. A patient comes in and after the evaluation, you determine that their plan of care will be 3 times a week for 4 weeks. They say they can only really make in 1 to 2 times a week due to work, co-pay cost and the like. How do you get that patient to come in for the plan of care that you prescribed? YOU SELL IT TO THEM!

The great thing about this course is that when you really think about it, every member of your practice has to sell. Your front desk has to sell in order to get their percentage of arrivals up. Your collection people have to sell in order to get insurance adjusters to cut the check faster. Your referral coordinator has to sell to get her referrals faster. Do you see now?

This course is vital to the continues success of your organization. I had Measurable Solutions deliver this course right in my office for 18 of my staff members. Only 3 of these staff members had been to Clearwater for other training. The course was a huge hit for everyone! All of my staff took to the easy methods with vigor and enthusiasm. I would suggest delivering this course to as many staff members as you can.

At my practice we have taken the course a step further. Like any new skill you must use it or you lose it! All of our staff is trained to report back to their supervisor if they fail to close on someone or something that they tried to sell. The staff member must look up in the Patient Compliance Course exactly what step they missed or did not use. They then re-read the section in order to continue to grow comfortable with the material.

All of the reports are routed to our Corrections Department. We look for patterns or situations that keep occurring. We then re-educate and drill so the situation doesn’t occur again.

In closing, if you want continued growth and stability of your practice, this course is a necessity!